INFLUENCE OF ADVERTISING ON YOUNG PEOPLE’S CONSUMER BEHAVIOUR 

Afanasyeva Ulia Leonidovna, Graduate student, Penza State Univeristy, Uliya80@mail.ru

316.334.2

The article presents the results of the author's research of advertising influence on young consumer’s behaviour. The analysis of the attitude of young people to qualitative characteristics of modern advertising is made. The assessment of capabilities of advertising influence on consumer preferences is done.

young people, advertisement, influence, consumer behaviour, needs, consumer preferences